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Global Entrepreneurship and Business Management Summit

Toronto, Canada

Laura Beauparlant

Laura Beauparlant

Lab Creative Inc, Canada

Title: Branding mistakes and how to cure them

Biography

Biography: Laura Beauparlant

Abstract

You’re really good at what you do. But it takes so much more than just an idea or your incredible skills to start and run a business. Laura shares her experience working with successful small businesses over the last fifteen years to help entrepreneurs fast-track their own success. You will learn what branding is and why it matters to your small business, as well as 5 of the most common branding mistakes that are costing you money, and how to avoid them to build a strong, memorable business that attracts the right clients.