Global Entrepreneurship and Business Management Summit
Lab Creative Inc, Canada
Title: Branding mistakes and how to cure them
Biography: Laura Beauparlant
You’re really good at what you do. But it takes so much more than just an idea or your incredible skills to start and run a business. Laura shares her experience working with successful small businesses over the last fifteen years to help entrepreneurs fast-track their own success. You will learn what branding is and why it matters to your small business, as well as 5 of the most common branding mistakes that are costing you money, and how to avoid them to build a strong, memorable business that attracts the right clients.