8^th Global Entrepreneurship & Business Management Summit

Biography

In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof. Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia. During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. This was the first Chair in the world on both domains - BioMarketing and Futures Research. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 32 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, Fiji and Cyprus. Between 1987 and 1989 he was the director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was director of the Doctoral Programme in Management at the University of Glasgow between 1996 and 2004. Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co- editor-in-Chief of the Innovative Marketing Journal. He has another 4 associate editorships as well as being in the editorial boards of another 47 international academic journals. His areas of research interest encompass marketing and management futurecast, artificial intelligence, biometrics and neuroscience in marketing, futures research algorithmic self, EmoWear - a wearable tech device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling processes of consumer behaviour and tourism futurecast. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated annealing, tabu search, genetic algorithms, memetic algorithms and fuzzy logic. Prof. Moutinho has given keynote speeches, lectures, seminars, talks, etc. in 46 countries worldwide. Prof. Moutinho has 36 books published, over 158 articles published in refereed academic journals. He has 14,731 academic citations, the h-index of 58 and the i10-index of 151 (Google Scholar, Sept. 5 th , 2022). Professor Luiz Moutinho (BA, MA, PhD, MAE, FCIM) is a Visiting Professor of Marketing at Suffolk Business School, Faculty of Arts, Business and Applied Social Science, Univ. of Suffolk, Ipswich, England, UK, and at The Marketing School, Portugal, and Adjunct Professor of Marketing, GSB, FBE, University of the South Pacific, Suva, Fiji. In 2020 he was elected as the member of The Academia Europaea. In 2017 he received a degree of Prof. Honoris Causa from the Univ. of Tourism and Management Skopje, North Macedonia. During 2015 - 2017 he was professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland (the first chair in the world on both domains - BioMarketing and Futures Research, as from the 1 st of November, 2015). Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He was the Full Professor for the 32 years. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-editor-in-Chief of the Innovative Marketing Journal. He is also an Associate Editor of 4 academic journals (2 in the USA and 2 in Taiwan), as well as a member of the Editorial/Advisory Board or Scientific Committees of other 47 academic journals. Among these journals there are the European Journal of Marketing, Journal of Marketing Management, Service Industries Journal, Journal of Retailing and Consumer Services, Journal of Consumer Behaviour, Qualitative Market Research, Tourism Analysis, ... In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Marketing Letters, Technovation, Frontiers of Neuroscience, European Journal of Marketing, International Journal of Hospitality Management, Expert Systems, Expert Systems with Applications, Journal of Marketing Management, International Journal of Advertising, International Journal of Market Research, Journal of Brand Management, International Journal of Retail and Distribution Management, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, Qualitative Market Research: An International Journal, Journal of General Management, European Management Journal, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, Journal of Customer Behaviour, Journal of Financial Services Marketing, Journal of Marketing Channels, Journal of Product and Brand Management, Marketing Intelligence and Planning, Journal of EuroMarketing, Journal of International Consumer Marketing, Irish Marketing Review, International Journal of Service Industry Management, Services Marketing Quarterly, among others. He is also a member of the Editorial Board of 52 international academic journals. Prof. Moutinho has 36 books published, over 158 articles published in refereed academic journals. He has 14,731 academic citations, the h-index of 58 and the i10-index of 151 (Google Scholar, Sept. 5 th , 2022). Prof. Moutinho has received a number of awards for excellence in academic research in the USA, UK, China and Portugal. He has also been invited to give keynote speeches at World Marketing Summits (Philip Kotler) in 2012 (Bangladesh), 2014 (Japan, Russia), 2018 (Chile, Bolivia, USA, Turkey, Singapore) and 2019 (Myanmar, UK). Current areas of Prof. Moutinho’s research interest are neuroscience in marketing, marketing futurecast, algorithmic self, futures research and wearable tech to detect human emotions, and human-computer interface. Other fields of his academic research are related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, tabu search, genetic algorithms, and fuzzy logic. Other current areas of research interest are Neuroscience in Marketing, Marketing Futurecast, Futures Research, Algorithmic Self, Wearable Tech to detect human emotions and Human-Computer Interface. Currently, he is Program Designer and Faculty Member at Neuroscience Ltd. (Neuroscience - Academic and Business Solutions). Up to now Prof. Moutinho have 200 major trends analysed and studied using 43 methodologies of data collection related to futures research and 13 methods of data analysis. Prof. Moutinho has raised a total of £274,265 in research grants from prestigious funding bodies such as EPSRC, Kelvin/Adam Smith Scholarship, British Council, National Science Council (Taiwan) and the Scottish Arts Council. Prof Luiz Moutinho - MINI CV with photos - 2022.docx He has given presentations, seminars and talks to major international economic and business groups/organisations. Some examples of these include the largest economic group in Colombia (Bancolombia), banks like BPI, Millennium and CGD (Portugal), the largest economic group in Portugal, (SONAE), SAS Analytics (USA), the largest pharmaceutical company in India (Dr. Reddy’s), European Marketing Confederation, the Hellenic Customer Service Institute, Uzbekistan Bankers Association, Auchan Supermarkets (France), GALP Petrol Company (Portugal), Portuguese Airports Authority, Clydesdale Bank (Scotland), Unilever, Liberty Insurance (USA), Centromarca (Portugal), an association of multinationals (FMCG), Pharmaceutical Marketing Association (Portugal), EDP (Portugal), the Energy Company, APODEMO (Portuguese Marketing Research and Opinion Pollsters Association), Portuguese Association of Marketing Professionals (APPM), Lactogal Dairies (Portugal), Tourism Institute (Croatia), Johnson and Johnson (Europe), The National Institute of Marketing of Nigeria, AMORIM Group (Portugal), CACI Market Research (USA, UK), FEACO (European Federation of Management Consultants) Yoplait (France) and IFOA (Italy). Prof. Moutinho has given keynote speeches, lectures, seminars, talks, etc. in 46 countries worldwide. Prof. Moutinho is also the creator and founder of the Marketing Futurecast Lab which is based at the University of Lisbon in Portugal. The lab is designed to study Future Trends in Marketing following an academic rigour but societal relevance dyad. It has been running for the last ten years and is supported by 23 very large companies including, Volkswagen, Santander, Nestle, Procter and Gamble, AXA, Unilever, Millennium Bank , Heineken, Credit Agricole, among many others.

Research Interest

Marketing and Management